The 'Like' Button Analyses, Part 2: Mythological ‘Deep Liking’

by Maksymilian Kapelanski

In contrast both to history as a succession of almost palpable, printed facts encased in the iron logic of historical narrative, and to history as seen in the anti-narrative flashes of ‘capricious’, disjointed, and surreal series of ‘likes’, let us consider the possibility of a history conditioned by what I would like to call 'mythological deep liking’.



‘Mythological’, because like any good myth, true liking goes both higher and deeper then the liking afforded by a one- or even two-dimensional conception of human beings reduced through modern objectifications. But even such reduction is mythological, because the understanding of the human being is mythological no matter how vigorously the label is eschewed. If we consider some reductive views of humanity, we cannot but help think how much faith and fervent ideal transpires through their often structural figments of imagination. Still today we cannot get away from mythologizing ourselves, because there is no objective way to understand the human being, just as there is no way to grasp the mind. Since we cannot give up grasping itself, we are always transposing ideas to at least get hold of the spectre of the thing to be understood.



I have proposed ‘deep liking’, since in contrast to some of the surface, Internet ‘shallow liking’, the former is a true romance that goes to the very core of the human being. This human being intuitively creates with it the total worlds in which he and she lives, fashioning out the stuff of structure, pleasure, understanding, and passion into the mind’s internal dwellings, weaving around it the ornate fabric of ‘reality’ as revealed in history. But even the Internet's 'shallow liking‘ can be rehabilitated as a deep, mythical category. For example, in its depths, echoes of the bifurcated moral space of Christianity resound at the moment of the binary decision making on the Internet: ‘evil’ or ‘good’ - ‘like’ or ‘unlike’.



In a deep way, traces of old myths and their methodological axioms abound around us, and I will not even mention here the overworked ‘rock-star-as-God’ cliché. The contemporary religious marketplace is itself an arena for ‘liking’ and ‘unliking’, except the moral choice intrinsic to the monolithic religious societies of the past is now being applied from above, as a meta-category to the personal choice between religions. If we are tempted to judge this type of mentality, let us remember that even God decided, after having finished working on the World, that he liked the result. When he turned to Noah, he was already ‘unliking’ its developments.



Everyday we hover around 'shallow like’ and exploit it, while not fully understanding it. But lest we become self-satisfied with our analysis and start liking it, we need to ask: where does ‘deep like’ reside? We must search deeper for this inspiring though elusive category, and I suspect that it is intrinsic to the mind. What happens in the mind when ‘deep like’ is activated? What are the scientists and the psychoanalysts saying? What are the theists and the Buddhists saying? Will our perception of 'shallow like’ change when we analyze its contexts and create a depth for it, to be properly mined? And what will be left when we analyze the very core of ‘deep like’? Will the contemporary Internet social structure fall apart? If we analyze ‘deep like’ will we analyze it - or even ourselves - away?